The Elements of Art and Principles of Design define the innate manner, grammar and logic of visual language communication.
Here Paulson’s personal and ‘creative servant’ work demonstrates Graphic Design is Arrangement and Styling of those foundation concepts. ‘Good Graphics’ attract particular attention, using subtle to extravagant means, and gratify the attention ‘paid’ by delivering something of particular and somehow tangible value in the information exchange. At the core, Graphic Design is psychological storytelling, both conscious and subconsciously targeted for motivational impact.
Make the Connection to channel five decades of hands-on graphic design skills and production experience into your ideas for business, personal or public communication and begin turning idea into ARTifact.
Branding & Identification
Tattoo You Too?
Make the Connection to describe and upload reference materials for the unique ‘surface’ design you have in mind to contain your personal or professional identity and we’ll collaborate to turn idea into ARTifact.